Having a business means having to ensure that you stay memorable in the sea of like-minded competitors. Unless you have a service or product that is highly unique and niched, you will find yourself constantly looking for ways to stand out from the crowd.
So, what can you do?
Say ‘Hi!’ to the world with a video.
Videos are powerful visual storytellers. They do not just tell people about you; they can show what you and your business is all about. The combination of visual graphics and the spoken word can create an emotional connection between your audience and you. If your message resonates with them, there is a higher chance of your audience connecting with you.
How do you even start?
Making an introduction business video is like making a first impression. Just like going for one-off interviews, you need to make it a great one! Start by introducing your audience to you and your brand:
Who are you?
What are you about?
What services or products do you provide?
Why should they use you?
How can they reach you?
When you engage your audience, you stand a better chance of getting them to believe in you and your business.
Your audience have a relatively short attention span. Not many people are willing to read to the end to get the message you want to convey. Humans are visual creatures who are easily drawn to moving images. Watching a video is a more passive experience than reading text; it is much easier for the audience to become immersed in a video. This results in not only more information being conveyed in a shorter amount of time – ideally under two minutes – but an emotional quality that’s near impossible to match in the written word
How can videos help you?
A solid brand video can help your audience identify and relate to your business. A video puts a face to a name and allows an audience to see the genuine nature of your business. People like buying from people. If they have confidence in you, they will be more likely to buy from you.
With videos, you can quickly convey your business’ mission and vision. You can increase exposure to potential customers by offering entertaining, educational videos that inform them about your company and help them remember your name.
Your video can add personality to your business. Businesses that live and breathe their brand tend to be highly successful. Using simple videos that show who you are can be an effective way to put a face, and personality, to your business name.
If your video is relevant to your audience and resonates with them, they will share it with others. This gives your message the opportunity to engage more potential customers.
How much and how fancy?
Your video does not need to be fancy, it just needs to be good quality content that is either entertaining or helpful or both!
Once you have started on your introduction video for your business, you can keep your audience engaged with other types of videos. Try incorporating videos into your marketing strategy and see which types work best with your audience.
And if you are still lost and do not know where to start, speak to the professionals! Tell them your needs and be amazed by what they can do for you and your business.